Welcome to The Abyss Group (TAG) where innovation meets execution. SVVA is led by Keith Hartley—accomplished CEO, board member, and strategic advisor—who partners directly with forward-thinking technology companies to architect and scale transformative go-to-market (GTM) strategies that drive sustainable growth and market leadership.
With over 25 years of executive experience at global organizations such as Oracle, ServiceMax, Ivalua, and LevaData, Keith brings unparalleled expertise in ERP, supply chain, and procurement. His leadership spans both high-growth startups and established enterprises, giving him a unique perspective on what it takes to succeed at every stage of the business lifecycle.
Keith’s background as a CEO and board member enables him to understand the priorities and challenges of executive teams, making him a trusted advisor to CEOs and boards seeking to accelerate their company’s trajectory.
Keith’s approach blends proven sales methodologies with the latest advancements in AI, analytics, and data-driven insights. He is known for designing GTM programs that are not only innovative but also actionable and repeatable—empowering organizations to achieve measurable, sustainable results in competitive markets.
SVVA bridges traditional sales wisdom with cutting-edge technology, delivering actionable, scalable solutions tailored to each client’s unique market position and business goals. Our programs are designed to be flexible and adaptable, ensuring that your GTM strategy evolves with your business and the market.
Why Choose The Abyss Group?
Too often, companies pursue strategies that aren’t aligned with their current capabilities or market realities—leading to wasted resources and missed opportunities. At TAG, our mission is to provide practical, tech-forward guidance that reignites your growth trajectory and unlocks your company’s full potential.
Keith’s hands-on, executive-level experience means you get advice that is both strategic and actionable. Whether you’re entering new markets, scaling rapidly, or navigating a complex transformation, SVVA delivers the clarity, structure, and innovation needed to outperform the competition and deliver results that matter to CEOs, boards, and stakeholders.
Ready to unlock your next phase of growth?
Connect with The Abyss Group and Keith Hartley to discover how a tailored, technology-driven GTM strategy can propel your business forward.