Welcome to The Abyss Group (TAG) where innovation meets execution. TAG is led by Keith Hartley—accomplished CEO, board member, and strategic advisor—who partners directly with forward-thinking technology companies to architect and scale transformative go-to-market (GTM) strategies that drive sustainable growth and market leadership.

With over 25 years of executive experience at global organizations such as Oracle, ServiceMax, Ivalua, and LevaData, Keith brings unparalleled expertise in supply chain and procurement technologies.His leadership spans both high-growth startups and established enterprises, giving him a unique perspective on what it takes to succeed at every stage of the business lifecycle.