STRATEGIC ADVISORY · B2B TECH

Transforming sales for today's modern company.

Strategic guidance for B2B tech leaders navigating decision-making complexity. Cut through the noise, clarify what matters, and build a revenue engine that compounds.

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ABOUT KEITH

Twenty-five years architecting growth at the companies that move global commerce.

The Abyss Group is led by Keith Hartley — CEO, board member, and strategic advisor — partnering with forward-thinking technology companies to architect and scale go-to-market strategies that drive sustainable growth and market leadership.

With more than 25 years of executive experience at global organizations including Oracle, ServiceMax, Ivalua, and LevaData, Keith brings deep expertise in supply chain and procurement technologies. His leadership spans high-growth startups and established enterprises — a perspective on what it takes to succeed at every stage of the business lifecycle.

Keith is the author of Conquering the Decision Abyss — a leading guide to supply chain and sourcing decision-making in today's manufacturing environment.

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THE BOOK

Conquering the Decision Abyss

If you're a sourcing or procurement leader drowning in manufacturing data but still making slow, uncertain decisions — this book is for you.

In today's complex supply chains, data is everywhere but clarity is rare. Conquering the Decision Abyss is sourcing's must-read guide to navigating information overload and outdated decision-making tools that threaten to sink even the most experienced teams.

It's your essential guide to sourcing and procurement in a world of rapid change — why data-rich companies still lack actionable insights, and how clinging to spreadsheets gets in the way of true progress.

Available on Amazon

ADVISORY APPROACH

Thought-partnership grounded in real-world CEO experience.

I don't offer generic consultations. I help B2B technology leaders navigate complexity and drive sustainable growth — as a partner in the room, not a deck from the outside.

Revenue Flywheel Design

Most teams run linear pipelines in a non-linear world. I architect GTM flywheels that compound over time — aligning sales, marketing, and customer success into a self-reinforcing revenue engine.

Revenue architecture & pipeline design
Sales & marketing alignment
Execution cadence & compounding growth

Sales Execution & GTM Strategy

From quota-carrying teams to coverage models, I build sales organizations that win — grounded in hands-on experience leading enterprise sales at Oracle, ServiceMax, Ivalua, and Blue Yonder.

Account planning & deal strategy
Team structure & coverage models
Forecast discipline & pipeline rigor

Market Positioning & Competitive Strategy

Sharpen your narrative and define where to win. I help CEOs and boards identify the right markets, segments, and motions — leveraging deep supply chain and enterprise software domain expertise.